Taylor Sheridan isn’t just building television empires anymore.
The mastermind behind Yellowstone, Lioness, Tulsa King, and Landman has quietly expanded into an entirely different kind of empire: retail products sold under his 6666 Ranch brand.
While countless celebrities hawk candles, tequila, or clothing lines, Sheridan’s doing something different—he’s selling all three, plus beef, spice rubs, canned cocktails, and even used ranch rope.
But here’s what fans really want to know: Is any of this cowboy merchandise actually worth buying?
From Hollywood Deals to Texas Ranch Ownership
Sheridan purchased the historic 6666 Ranch (also called Four Sixes) with partners in 2022. One family had owned the 270,000-acre property in King County, Texas, since 1870.
This wasn’t a vanity purchase. Sheridan told the Hollywood Reporter in 2023 that part of his motivation for creating so many TV shows was specifically to finance the ranch acquisition.
The ranch itself has appeared prominently in Sheridan’s television universe. In Yellowstone Season 4, John Dutton sends troubled cowboy Jimmy (Jefferson White) to Four Sixes so hardcore horse people could “whip him into shape.” A proposed spinoff centered entirely on the ranch remains on hold.
What Exactly Is Sheridan Selling?
Four Sixes has evolved into a full-fledged lifestyle brand. Products available through the 6666 Supply House website include:
- Canned cocktails and spirits
- Premium beef cuts and ground beef
- Clothing and accessories
- Candles and lip balm
- Spice rubs and seasoning blends
- Used ranch rope
There’s even an ongoing Four Sixes Ranch Steakhouse pop-up at the Wynn hotel in Las Vegas. Four Sixes beef also appears at Ned’s Club, a members-only establishment in Washington.
The brand gets prominent product placement too. In a fifth-season Yellowstone episode, Beth Dutton orders a drink at a hotel bar and learns they only serve Four Sixes vodka—making her usual a “Sixes and soda” instead.
Testing Sheridan’s Merchandise: The Candles and Clothing
First up: the $38 “Bunkhouse” scented candle, promising notes of “warm tobacco, aged bourbon, patchouli.” Given that Yellowstone’s bunkhouse features grown men in literal bunkbeds eating chili and getting up ungodly early, expectations ran toward authentic funk.
Reality? The candle was surprisingly light and civilized—pleasant, but perhaps not quite capturing bunkhouse authenticity.
The vanilla lip balm ($2) proved exactly what it promised: basic lip balm with Four Sixes branding. Fair price point, decent stocking stuffer for fans.
The Logo Flowy Racerback Tank ($30) became an interesting social experiment. Worn repeatedly to 7 a.m. CrossFit classes—presumably Sheridan’s target demographic—it generated zero Yellowstone-related conversations.
One husband’s assessment? “What is that? Looks MAGA.”
The Most Unusual Product: Used Ranch Rope
Perhaps the strangest item available is used ranch rope for $25. The company advertises this with poetry about “frayed and worn” rope as a “symbol of hard work and labor borne.”
The rope arrived stiff, waxy, and genuinely difficult to handle—clearly having seen real ranch work. Attempts to repurpose it as a clothesline failed.
Final destination? Decorative display on a novelty moose head. It actually looks good there.
The Canned Cocktails: A Surprise Winner
6666 sells canned margaritas, beer, and ranch water (Texan term for tequila soda with lime). Availability varies significantly by state—some won’t allow mail shipment of alcoholic beverages.
The ranch water variety pack includes:
- Blue agave
- Blackberry pomegranate
- Spicy habanero juicy mango
- Prickly pear margarita
Testing revealed shockingly high quality. The drinks tasted clean and clear, providing pleasant tipsiness without the “slightly deranged hyperactivity” that sometimes accompanies other canned cocktails.
Verdict: Five stars.
The Real Winner: Four Sixes Beef
This is where Sheridan’s brand truly delivers.
In interviews about his Vegas steakhouse pop-up, Sheridan shared his steak philosophy: cook over wood with salt and pepper if outdoors; use cast-iron if cooking inside.
The $105 “Ranch Sampler” includes rib-eye, tenderloin, and striploin. Results? Almost meltingly soft—dramatically better than typical grocery store beef.
I can’t afford to acquire a taste for this stuff!
Testing also included Chuck Wagon Chili spice powder ($5), which called for both ground beef and chuck roast—a meat-in-meat concept. Using Four Sixes ground beef produced amazingly savory, hearty chili.
Spice Rubs: Hit or Miss
Three rubs tested at $6.49 each:
- Smoky Maple (for pork): Too sweet
- Bunkhouse Campfire (for chicken): Salty with mesquite flavor—the clear winner, elevating even standard chicken tenders
- Taylor Sheridan’s Original Cowboy (for beef): Tasty chili pepper and garlic blend, though premium beef doesn’t necessarily need it
Important Distinction: Not All “Yellowstone” Products Are Sheridan’s
Yellowstone-branded mac and cheese, chili, barbecue sauce, and coffee exist at retailers like Walmart. These aren’t related to Sheridan’s 6666 brand.
Comparison testing showed interesting differences. Yellowstone-branded (non-Sheridan) chili tasted “weirdly smooth and artificially pillowy.” The baked beans? Savory and delicious.
The 6666 products position themselves as slightly more expensive, elevated, and hallowed—less obvious branding for more discerning fans.
The Bottom Line: What’s Worth Your Money?
Definitely buy:
- Four Sixes beef (premium quality justifies the price)
- Ranch water variety pack (surprisingly excellent)
- Bunkhouse Campfire spice rub (transforms ordinary chicken)
Consider for gifting:
- Lip balm (inexpensive stocking stuffer)
- Used ranch rope (authentic conversation piece)
- Chuck Wagon Chili spice powder (budget-friendly, tasty)
Skip unless you’re a completist:
- Bunkhouse candle (pleasant but unremarkable)
- Smoky Maple rub (overly sweet)
- Clothing (unless MAGA-adjacent aesthetic appeals)
Sheridan’s products reflect his shows: unpredictable quality, occasional brilliance, sometimes baffling choices. When he nails it—like with that beef and those cocktails—the results genuinely deliver premium experiences worth the elevated price tags.
For your next 1883 rewatch this holiday season? Stock up on Four Sixes beef and ranch water. This recommendation comes with confidence.