Super Bowl LX delivered more than just football—it served up a feast of celebrity-packed commercials that had viewers talking long after the final whistle.
From Guy Fieri shaving his iconic goatee to a Jurassic Park reunion that made millennials weep into their nachos, brands pulled out all the stops.
Entertainment Weekly’s comprehensive breakdown reveals which advertisers scored touchdowns and which fumbled spectacularly on advertising’s biggest stage.
With food delivery apps dominating the airwaves and AI-generated nightmares making viewers cringe, Super Bowl Sunday 2026 proved that star power alone doesn’t guarantee commercial gold.
Food Delivery Apps Feast on Super Bowl Spotlight
UberEats emerged as the undisputed champion of Super Bowl advertising, releasing an astounding 14 different commercials before game day even arrived.
Matthew McConaughey and Bradley Cooper reunited their Failure to Launch chemistry with a conspiratorial twist—McConaughey pushes Cooper to recognize football’s food-centric nature. Parker Posey joined the campaign in full White Lotus mode, bringing flouncy energy to the food-themed chaos.
Food delivery platform UberEats had already released 14 different commercials featuring its packed stable of 2026 collaborators before Super Bowl Sunday rolled around.
InstaCart countered with Ben Stiller and Benson Boone in what many considered the funniest pre-game drop. Directed by Spike Jonze, the Italo-disco styled music program featured the Zoolander star and the jumpsuit-wearing singer busting moves in matching getups.
Stiller praised his co-star’s versatility, noting Boone’s natural talent extended beyond music.
First of all, he’s so talented. He’s got such a great, open attitude towards trying something. I don’t think he’s done a lot of acting, and he just jumped into the improv, and he just has this incredible ability to put himself out there, in his musical talent, his physical abilities, and his willingness to kind of go and have fun.
Guy Fieri Transforms Into “Justaguy”
Bosch appliances won the award for most shocking commercial transformation, stripping beloved foodie Guy Fieri of everything that makes him iconic.
“Justaguy” appeared in drab button-ups and dress slacks, sporting a sensible combover instead of frosty spikes. No goatee. No personality. Pure dystopia.
Like Cinderella finding her glass slipper, contact with Bosch products magically restored Fieri to his trademark look. The campaign started as an internal challenge at the company.
The wild transformation idea started as a little bit of an in-office dare. Like, would Guy Fieri really do this?
SNL Stars Dominate Game Day Advertising
Saturday Night Live cast members proved their commercial viability across multiple brands.
Marcello Hernández Rick Rolled viewers for Wells Fargo, appearing when people scored financial wins. Loud, bright, and attention-grabbing—exactly what’s needed to snap viewers out of their nacho cheese comas.
Mikey Day hosted a brilliantly simple parody for eos skincare. His Is It Cake? spoof featured a contestant incorrectly identifying a live camera operator as cake, prompting Day to go after them with a knife.
Bowen Yang appeared in Ritz crackers’ confusing “Ritz Island” concept alongside Scarlett Johansson and Jon Hamm, though critics questioned the premise’s logic.
Kurt Russell Channels Rocky Balboa for Beer Brand
Michelob ULTRA tapped Kurt Russell for a winter sports comeback story that doubled as a “mini movie.”
Directed by Top Gun: Maverick helmer Joseph Kosinski, Russell channeled Mickey Goldmill to whip an insecure young skier (Lewis Pullman) into shape. Pro snowboarder Chloe Kim and ice hockey star T.J. Oshie rounded out the cast.
As a lifelong skier, Russell appreciated the production perks.
Getting to be the first person to ski Snowbird this year before it was open was a definite highlight.
William Shatner Embraces Bathroom Humor
Star Trek icon William Shatner partnered with Kellogg’s Raisin Bran on a campaign centered entirely around his last name’s unfortunate proximity to scatological slang.
The campaign aims to “fix America’s fiber deficiency one bowl at a time,” with Shatner photographed carrying cereal boxes around restaurants and public spaces in recent months.
Despite—or perhaps because of—its juvenile premise, the commercial earned praise for its shameless commitment to the bit.
Sabrina Carpenter Builds Perfect Man from Chips
Pringles capitalized on Sabrina Carpenter’s comedic chops, a skill honed during her Disney Channel training alongside Miley Cyrus, Zendaya, and Zac Efron.
“Tired of boys” and seeking a real man, Carpenter literally lives up to her surname by constructing “Pringleleo” entirely from chips. When she starts eating her creation, things get weird—but viewers definitely crave chips afterward.
Mission accomplished.
AI-Generated Ads Draw Sharp Criticism
Svedka vodka claimed dubious distinction as the first brand to release a Super Bowl commercial created “primarily” using AI.
“Fembot” and “Brobot” gyrated lifelessly in what critics called an “All Is Full of Love” knock-off. The dull, lusterless animation served mainly as demonstration of human creativity’s irreplaceability in artistic endeavors.
Meta and Oakley’s AI glasses commercial featuring Marshawn Lynch and Spike Lee earned equally harsh reviews. Tight fisheye closeups of celebrities talking to their sunglasses while running, skating, and skydiving left viewers nauseated.
Amazon Alexa Contemplates Murder Scenarios
Chris Hemsworth starred in Amazon’s baffling Alexa+ advertisement that seemed designed to prevent purchases rather than encourage them.
Thor himself imagines terrifyingly plausible ways the AI assistant could kill him before accepting its massage booking offer. Critics questioned whether highlighting potential robot uprising scenarios constitutes effective marketing strategy.
The Office Star Multiplies for Financial Tech
Brian Baumgartner returned to Kevin Malone mode for Ramp’s inventive commercial, multiplying across frames to demonstrate financial technology capabilities.
What elevated the advertisement beyond typical game-day fare was accompanying performance art—a look-alikes tailgate in San Francisco hours before kickoff.
The ad was the most technically challenging thing that I’ve ever done.
Lady Gaga Records but Doesn’t Appear
Rocket and Redfin secured a coveted Lady Gaga collaboration—then inexplicably left her out of the actual Super Bowl spot.
Mother Monster recorded a breathtaking cover of “Won’t You Be My Neighbor” from Mister Rogers’ Neighborhood. The nearly four-minute behind-the-scenes video documenting the session proved gorgeous, but footage never made the narrative-driven commercial airing during the game.
Fans pleaded for the full song’s Spotify release as consolation.
Budweiser Clydesdales Disappoint with Glitchy VFX
The iconic Clydesdales—Budweiser’s equine ambassadors since Prohibition’s repeal—starred in one of the year’s worst-received commercials.
Glitchy visual effects rendered a sappy story about a Clydesdale foal raising an orphaned bald eagle. Critics compared the overly patriotic narrative to South Park parody material, requesting the company just show horses next year.
Sports Betting Ads Draw Ethical Questions
Fanatics Sportsbook enlisted Kendall Jenner to promote gambling services, contributing to what critics called the “rapid casino-fication of all American life.”
The commercial arrived amid growing backlash against constant intrusion of betting odds into entertainment programming, following controversial Polymarket chyrons during Golden Globes broadcasts.
Post Malone, Peyton Manning, and Shane Gillis reunited for another year of Bud Light advertising—barrel rolling down hills to Whitney Houston songs while fans begged Postie to find better sponsorship opportunities.