Piers Morgan is asking a question many didn’t see coming: Is MAGA going woke?
The British broadcaster floated this provocative theory after watching Trump’s fanbase melt down over Bad Bunny’s Super Bowl halftime show.
While conservatives have long accused liberals of being easily offended “snowflakes,” Morgan now sees MAGA displaying remarkably similar behavior.
It’s a stunning reversal that’s sparked fierce debate about who really controls America’s cultural conversation.
The Culture War Reversal
Morgan didn’t mince words on the February 10 episode of “Piers Morgan Uncensored” when diagnosing what he sees as MAGA’s cultural shift.
President Trump and MAGA skillfully rode the post-woke wave as that whole joyless mindset came crashing down. The left had become the sneering, censorious ogres demanding puritanical fealty.
He continued by noting how dramatically things changed once conservatives took power.
Conservatives were the ones having a laugh, to quote JD Vance, as star athletes honored the Trump YMCA dance and a nation bathed in woke tears. Well, last year’s Super Bowl really proved the point. The ads were full of bros, burgers and bikinis.
But 2025’s Super Bowl told a different story entirely. Bad Bunny’s spectacular performance—largely non-political by most accounts—triggered outrage that Morgan found eerily familiar.
Morgan’s Bold Question
Morgan posed a question that cuts straight to the heart of contemporary politics.
Of course, it’s difficult to maintain that renegade spirit when you’re actually in power. You have to make unpopular decisions. People realize that you can’t, in fact, please everybody all the time. And with a lot of the furious reaction to Bad Bunny’s spectacular and largely non-political halftime show at this year’s Super Bowl, it’s worth asking whether the culture is now shifting. Is MAGA becoming a bit thin-skinned, a bit sneering, a bit censorious, a bit — dare I suggest it — woke?
Morgan didn’t stop at commentary. He confronted one of MAGA’s loudest voices directly.
The Megyn Kelly Confrontation
Morgan invited former Fox News host Megyn Kelly onto his show the day after the Super Bowl. What followed was a heated exchange that perfectly illustrated his point.
Kelly launched into an impassioned tirade against Bad Bunny’s Spanish-language performance.
I’m sorry, Piers, but to get up there and perform the whole show in Spanish is a middle finger to the rest of America. Who gives a damn that we have 40 million Spanish speakers in the United States? We have 310 million who don’t speak a lick of Spanish… This is supposed to be a unifying event for the country, not for the Latinos, not for one small group, but for the country.
Kelly continued her passionate defense of what she considers American cultural standards.
We don’t need a Black national anthem. We don’t need a Spanish-speaking non-English performer. And we don’t need an ICE or America hater featured as our primetime entertainment.
Morgan fired back with a simple fact: the United States has no official language. This reality check only escalated Kelly’s rhetoric.
Kelly’s Britain Comparison
Kelly dramatically pivoted to attacking Morgan’s homeland.
You ceded your culture to a bunch of radical Muslims who came in and took over and now it’s gone. We’re not allowing that here. Whether it’s Hispanic, whether it’s Muslim, it’s not happening in the United States of America. That’s why President Trump was elected.
She emphasized her stance on maintaining what she views as American cultural identity.
And whether it’s Bad Bunny, who is American but refuses to speak English in his performances, or anybody else, we have to keep the Super Bowl, which is a quintessential American event.
Trump Leads the Charge
MAGA’s Bad Bunny backlash didn’t emerge from nowhere. Trump himself sparked outrage by calling the NFL’s choice “ridiculous.”
Turning Point USA responded by creating an alternative halftime show headlined by Kid Rock. Their YouTube livestream attracted 6 million viewers—impressive until compared against Bad Bunny’s 128.2 million Super Bowl audience.
During the game’s second half, Trump took to Truth Social with scathing criticism.
The Super Bowl Halftime Show is absolutely terrible, one of the worst, EVER! It makes no sense, is an affront to the Greatness of America, and doesn’t represent our standards of Success, Creativity, or Excellence. Nobody understands a word this guy is saying, and the dancing is disgusting, especially for young children that are watching from throughout the U.S.A., and all over the World. This ‘Show’ is just a ‘slap in the face’ to our Country.
What This Means for Politics
Morgan’s observation highlights something fascinating about power dynamics. Groups that position themselves as anti-establishment often adopt establishment behaviors once they gain control.
Consider these parallels between “woke” criticism and MAGA’s Bad Bunny response:
- Demanding cultural conformity to specific standards
- Expressing outrage over entertainment choices
- Calling for boycotts and alternative programming
- Claiming offense on behalf of children and vulnerable groups
- Insisting certain content represents an attack on values
Whether Morgan’s “woke MAGA” framing gains traction remains uncertain. What’s clear is that cultural battles continue shifting in unexpected directions.
Political movements that win on promises of freedom from cultural policing face unique challenges. Maintaining that anti-establishment energy while wielding actual power creates inherent contradictions.
Morgan’s question lingers: When does protecting culture become the same censorious behavior conservatives once opposed? Bad Bunny’s halftime show—watched by over 128 million people—suggests America’s cultural reality might be more diverse than any single political faction wants to acknowledge.