Meghan Markle’s lifestyle series has hit a significant snag at Netflix, with viewership numbers revealing a dramatic decline that raises questions about her future in streaming.
The second season of With Love, Meghan attracted only 2 million views in the final four months of 2025, landing it at a disappointing 1,217th position on Netflix’s most-watched list.
That’s a steep fall from grace for a series that once held promise as part of Markle and Prince Harry’s lucrative partnership with streaming giant.
Reports now suggest Netflix has pulled the plug on a third season, though the streamer has remained tight-lipped about confirming cancellation.
A Troubling Decline in Viewership
Season two, which premiered on August 26, performed dramatically worse than its predecessor. Season one ranked 383rd with 5.3 million views between its March 4 debut and end of June.
That represents a 62% drop in viewership between seasons—a precipitous decline by any measure.
Even more telling, season two failed to crack Netflix’s weekly Top 10 charts. It also missed Luminate’s Top 50 Streaming Charts for August 22-28, indicating fewer than 1.11 million people watched during its critical first two days.
For context, successful Netflix shows typically generate tens of millions of views within their first weeks. With Love, Meghan couldn’t muster even a fraction of that engagement.
Holiday Special Fares Marginally Better
With Love, Meghan: Holiday Celebration performed slightly better than season two, ranking 1,015th with 2.4 million views. While that edges past regular season numbers, it still represents underwhelming performance for a holiday-themed special.
According to The New York Post, Netflix executives have discussed producing additional holiday specials despite canceling the main series. This suggests streaming platform may see more value in occasional event programming rather than committing to full seasons.
Netflix declined to comment when asked about cancellation reports or future plans for Markle’s programming.
Star-Studded Lineup Couldn’t Save Season Two
Season two brought impressive culinary and celebrity talent to screen, featuring renowned chefs and cultural influencers:
- David Chang – Acclaimed chef and founder of Momofuku restaurant group
- Christina Tosi – James Beard Award-winning pastry chef
- Samin Nosrat – Author of Salt, Fat, Acid, Heat and Netflix host
- José Andrés – World-renowned chef and humanitarian
- Chrissy Teigen – Model, cookbook author, and television personality
- Tan France – Queer Eye fashion expert
- Jay Shetty – Popular podcaster and life coach
- Radhi Devlukia – Plant-based cookbook author
Despite this impressive roster, viewership numbers tell a story of audience disinterest. Even celebrity firepower couldn’t generate meaningful engagement with Markle’s lifestyle content.
Netflix Downgrades Archewell Productions Deal
Netflix restructured its arrangement with Markle and Prince Harry in August, downgrading their original multi-year production deal to a first-look agreement. This modified partnership requires significantly less financial commitment from Netflix.
Under first-look deals, creators pitch projects to their partner streamer before shopping them elsewhere. However, there’s no guarantee projects will receive greenlight or production funding.
This arrangement also now includes Markle’s separate business venture, As Ever, suggesting Netflix wants options for different types of content beyond traditional series.
Production Background and Initial Optimism
With Love, Meghan was produced through Archewell Productions—the couple’s production company—alongside Sony’s IPC. Netflix originally showed strong confidence by ordering two seasons upfront following a competitive bidding process.
That initial two-season commitment is relatively rare in streaming, typically reserved for projects with exceptional confidence from executives. The dramatic viewership collapse between seasons makes this early optimism particularly striking in hindsight.
What Went Wrong?
Several factors may have contributed to With Love, Meghan’s struggle to find audience:
Oversaturation of lifestyle content. Netflix and competitors offer countless cooking shows, lifestyle series, and celebrity-fronted programming. Standing out requires exceptional execution or unique perspective.
Polarizing public figure. Markle generates strong reactions—both positive and negative—which may limit broad appeal necessary for streaming success.
Unclear value proposition. Successful lifestyle shows typically offer either exceptional expertise, compelling personality, or unique access. Competition from established food media personalities is fierce.
What This Means for Archewell’s Future
While With Love, Meghan faltered, Netflix hasn’t completely severed ties with Markle and Prince Harry. Their modified first-look deal suggests streaming platform sees potential in selective projects rather than ongoing series commitments.
Documentary content featuring Prince Harry or projects tied to their charitable work through Archewell Foundation may generate more viewer interest than lifestyle programming.
For now, though, numbers paint clear picture: audiences weren’t hungry for what Markle’s lifestyle series was serving. Whether future projects can generate meaningful viewership remains open question as couple navigates their evolving relationship with Netflix.