Martha Stewart doesn’t follow beauty rules — she rewrites them.
The lifestyle mogul just revealed her complete morning beauty routine for Vogue’s “Beauty Secrets” series, and one unconventional product hack is turning heads across the beauty industry.
Stewart has been using Armani Beauty’s Eye Tint Longwear Liquid Eyeshadow as lip color — and she’s convinced it works better than traditional glosses.
Her revelation offers a masterclass in thinking outside conventional beauty boundaries, combining drugstore staples with luxury products for a signature look she’s perfected over decades.
Breaking Beauty Rules With Eyeshadow-as-Lipstick
Stewart’s most striking admission involves repurposing Armani’s liquid eyeshadow for her lips. The product, which comes in 21 shades ranging from coppery golds to silvers and pinks, caught her attention during a Sephora shopping trip.
I went to Sephora and bought every color; I love these. Who knew you could use eyeshadow on your lips so effectively?
That wasn’t an exaggeration about buying every color. With 21 available shades, Stewart’s Sephora haul must have been substantial.
Her longtime makeup artist, Daisy Toye, first shared this technique with Page Six Style back in June. Toye specifically highlighted how the gold eyeshadow shade looks “fabulous” on Stewart’s lips.
Why This Hack Actually Works
While Armani doesn’t market this product for lips, its formula offers compelling benefits. The liquid eyeshadow provides buildable, crease-free color lasting up to 16 hours.
The ingredient list includes phosphorescent pearls, which explains Stewart’s obsession with the shimmering finish. As she explained to Vogue, luminosity defines her entire aesthetic approach.
I like my furniture to be shiny, I like my face to be shiny.
Stewart’s Complete Morning Routine Revealed
Beyond her unconventional lip hack, Stewart shared every product she applies before leaving home each morning. Her routine blends accessible drugstore finds with premium skincare investments.
Drugstore Hero: L’Oréal Paris True Match Lumi Glotion
Stewart’s bronzer choice proves luxury doesn’t always require breaking the bank. She relies on L’Oréal’s Lumi Glotion, a drugstore staple her makeup artist has praised repeatedly.
This marks Stewart’s first public endorsement of the affordable product, though Toye has recommended it for years.
It gives you just that glow that is so important. I like to glow.
Decades-Long Brand Loyalty
Some relationships stand the test of time. Stewart has maintained her connection with Mario Badescu for over four decades, regularly visiting the spa and incorporating products into her routine.
I’ve been a visitor to the Mario Badescu spa for more than 45 years, and I love their products.
She specifically highlighted the brand’s A.H.A Botanical Body Soap during her Vogue demonstration.
Gym-Ready SPF Protection
Stewart never skips sunscreen, even during workouts. She applies Alastin’s HydraTint Pro Mineral Sunscreen before hitting the gym.
This is what I wear to the gym.
The lightweight tinted formula protects skin without feeling heavy during exercise — a balance many active individuals struggle to achieve.
Testing Her Own Skincare Brand
Stewart doesn’t just endorse her Elm Biosciences brand — she actively tests products before launch. She mixes the A3O Elemental Serum across her entire face, combining it with other serums in her routine.
I’ve been using it for quite awhile now, testing all our samples.
Page Six Style recently tested both the morning serum and the brand’s new A30 Elemental Night Cream, reporting impressive results from both products.
Eye Makeup Essentials
Stewart’s eye routine focuses on subtle enhancement rather than dramatic transformation. She’s famously loyal to specific eyeliner formulas, currently favoring Lancôme’s Le Stylo Waterproof pencil.
Just a tiny bit helps a lot.
For eyeshadow actually applied to eyelids, she reaches for Lancôme’s Hypnôse Eyeshadow Palette. The shimmery neutral shades align perfectly with her luminous aesthetic philosophy.
She also incorporates Lancôme’s Teint Idole C.E. Skin Transforming Highlighter into her routine, describing it as “just beautiful.”
Bronzer and Blush Application
After interviewing Charlotte Tilbury for her podcast, Stewart became devoted to the beauty entrepreneur’s products. She now uses Tilbury’s Beautiful Skin Sun-Kissed Glow Bronzer, calling the brand founder “gorgeous” and “amazing.”
She sweeps bronzer onto cheekbones after applying sunscreen and serums, creating dimension without heavy contouring.
Blush application represents what Stewart considers a critical step. She brushes MAC’s Mineralize Powder Blush onto the apples of her cheeks, emphasizing this as “very important” for completing her look.
Key Takeaways From Stewart’s Routine
Stewart’s approach demonstrates several principles worth adopting:
- Experiment fearlessly: Products marketed for one purpose may work brilliantly elsewhere
- Mix price points: Drugstore and luxury items can coexist effectively
- Maintain consistency: Using products “every day” creates predictable, reliable results
- Prioritize luminosity: Strategic shimmer and glow create youthful radiance
- Stay loyal when something works: Decades-long relationships with brands indicate genuine effectiveness
Stewart’s willingness to repurpose eyeshadow as lip color perfectly encapsulates her boundary-pushing approach to beauty. She doesn’t wait for permission or official endorsements — she experiments, discovers what works, and shares her findings.
Her morning routine proves that effective beauty doesn’t require following prescribed rules. Sometimes the best innovations come from questioning conventional wisdom and trusting personal experience over marketing claims.