Skittles Brings Live Performance to Your Doorstep
Skittles partnered with “Lord of the Rings” star Elijah Wood and delivery platform Gopuff for something completely different. Wood transforms into a Skittles-producing woodland fairy creature in teasers promoting an unconventional concept.
Instead of just airing during broadcast, select fans can win live, in-person “commercial” performances at their front door on game day. The interactive twist reimagines what Super Bowl advertising can be.
Emma Stone’s Domain Drama Goes Cinematic
Squarespace enlisted Oscar winner Emma Stone for a brooding, black-and-white teaser that showcases her dramatic range. Stone frantically attempts to secure the domain emmastone.com, only to discover someone already claimed it.
What follows is an impeccably shot tantrum that demonstrates why Stone remains one of Hollywood’s most compelling performers. The spot makes a surprisingly strong case for her future in horror films.
Protein Fever Hits Multiple Brands
The 2025 protein obsession carries strong momentum into this year’s Super Bowl lineup. OIKOS yogurt centers its commercial around the macronutrient that’s dominated nutrition conversations.
NFL running back Derrick Henry gets stuck on a stalled trolley navigating San Francisco’s iconic hills. Actor and comedian Kathryn Hahn channels her inner Hulk, tapping into protein-fueled strength to rescue him.
The spot cleverly ties protein consumption to superhuman physical capabilities, riding the wave of mainstream fascination with optimizing macronutrient intake.
Comedic Star Power Dominates Snack Advertising
Ritz assembled an impressive roster for its beach party concept. Former SNL cast member Bowen Yang and Jon Hamm get whisked away to a Ritz-branded island celebration.
Yang remains thoroughly unimpressed with the proceedings until Scarlett Johansson arrives on a Ritz-branded jet ski. The dynamic between Yang’s salty demeanor and the absurdly cheerful setting creates entertaining tension.
Pringles recruited pop singer Sabrina Carpenter for its take on modern dating solutions. Her character discovers an unconventional path to finding a soulmate: building a boyfriend out of Pringles.
The tongue-in-cheek approach acknowledges dating frustrations while keeping things playfully absurd.
Fiber Gets the Superhero Treatment
Raisin Bran rebranded Star Trek icon William Shatner as “Will Shit” for a 30-second spot that leaves zero doubt about its digestive health focus. Shatner beams fiber and hurls boxes of Raisin Bran at people like a constipation-fighting superhero.
The irreverent tone represents a significant departure from traditional cereal advertising. It’s certainly memorable, even if bathroom humor isn’t everyone’s preferred breakfast topic.
Workplace Nostalgia Meets Modern Tech
Ramp finance software brought “The Office’s” Brian Baumgartner back into cubicle life. The commercial positions its product as a “force multiplier” capable of creating enough Baumgartner clones to run an entire office.
Fans of the beloved workplace comedy will appreciate seeing Baumgartner return to familiar territory, while the concept cleverly illustrates software efficiency through comedic exaggeration.
AI Anxiety Gets the Horror Treatment
Amazon leaned into widespread concerns about artificial intelligence with a bite-sized horror movie disguised as a commercial. Chris Hemsworth becomes convinced that his wife’s new Alexa device is plotting his murder.
He spins increasingly wild scenarios about the AI’s sinister intentions. The spot walks a fine line between acknowledging legitimate tech anxiety and reassuring viewers that Alexa remains helpful rather than homicidal.
It’s a savvy approach that validates consumer concerns while ultimately positioning Amazon’s technology as benign.
What These Commercials Reveal About Marketing Trends
This year’s Super Bowl advertising landscape reveals several clear patterns. Celebrity power remains crucial, with brands investing heavily in recognizable faces from comedy, film, music, and sports.
Absurdist humor dominates creative approaches, with advertisers betting that memorably weird trumps conventionally appealing. From cryptids to fairy creatures to clones, brands are embracing the bizarre.
Health and wellness themes—particularly protein and digestive health—have firmly established themselves in mainstream advertising. What once might have been niche nutritional concerns now command prime Super Bowl advertising real estate.
Technology anxiety, especially around AI, has become acceptable fodder for major brands to address directly. Rather than avoiding the elephant in the room, companies are tackling consumer concerns head-on through humor.
The 2026 Super Bowl commercials suggest advertisers believe audiences want entertainment that acknowledges cultural conversations—from dating frustrations to AI fears—while maintaining playful, escapist tones. Whether these multimillion-dollar bets pay off in water cooler conversations remains to be seen when the big game airs February 8.
Super Bowl commercials have become just as much of a cultural event as the game itself.
With Super Bowl LX set to kick off February 8, 2026, brands have already unleashed their multimillion-dollar creative efforts, and this year’s lineup doesn’t disappoint.
From protein-obsessed superheroes to celebrity transformations into bizarre mythical creatures, advertisers are pulling out all the stops to win the coveted title of most memorable commercial.
Here’s what’s capturing attention in the lead-up to game day.
50 Cent Takes Trolling to Commercial Heights
DoorDash recruited rapper and entrepreneur 50 Cent to showcase his legendary talent for online feuds in commercial form. The spot features mock products built around visual gags and not-so-subtle nods to his history of public beefs with other artists.
One particularly clever moment references hair care products in a way that fans of hip-hop drama will immediately recognize. The cheeky approach transforms 50 Cent’s notorious clapback skills into advertising gold.
Andy Samberg’s Deli Cryptid Steals the Show
Hellmann’s took a delightfully weird approach by casting “Brooklyn 99” star Andy Samberg as “Meal Diamond,” a deli-haunting cryptid with an increasingly unhinged rendition of “Sweet Caroline.”
I was born in this deli.
That’s how Samberg’s character kicks off his musical performance. From there, things escalate quickly.
The one-minute spot manages to pack in an impressive amount of bonkers lore about this mayo-loving supernatural being. It’s a bold creative swing that rewards viewers who appreciate absurdist humor.
Skittles Brings Live Performance to Your Doorstep
Skittles partnered with “Lord of the Rings” star Elijah Wood and delivery platform Gopuff for something completely different. Wood transforms into a Skittles-producing woodland fairy creature in teasers promoting an unconventional concept.
Instead of just airing during broadcast, select fans can win live, in-person “commercial” performances at their front door on game day. The interactive twist reimagines what Super Bowl advertising can be.
Emma Stone’s Domain Drama Goes Cinematic
Squarespace enlisted Oscar winner Emma Stone for a brooding, black-and-white teaser that showcases her dramatic range. Stone frantically attempts to secure the domain emmastone.com, only to discover someone already claimed it.
What follows is an impeccably shot tantrum that demonstrates why Stone remains one of Hollywood’s most compelling performers. The spot makes a surprisingly strong case for her future in horror films.
Protein Fever Hits Multiple Brands
The 2025 protein obsession carries strong momentum into this year’s Super Bowl lineup. OIKOS yogurt centers its commercial around the macronutrient that’s dominated nutrition conversations.
NFL running back Derrick Henry gets stuck on a stalled trolley navigating San Francisco’s iconic hills. Actor and comedian Kathryn Hahn channels her inner Hulk, tapping into protein-fueled strength to rescue him.
The spot cleverly ties protein consumption to superhuman physical capabilities, riding the wave of mainstream fascination with optimizing macronutrient intake.
Comedic Star Power Dominates Snack Advertising
Ritz assembled an impressive roster for its beach party concept. Former SNL cast member Bowen Yang and Jon Hamm get whisked away to a Ritz-branded island celebration.
Yang remains thoroughly unimpressed with the proceedings until Scarlett Johansson arrives on a Ritz-branded jet ski. The dynamic between Yang’s salty demeanor and the absurdly cheerful setting creates entertaining tension.
Pringles recruited pop singer Sabrina Carpenter for its take on modern dating solutions. Her character discovers an unconventional path to finding a soulmate: building a boyfriend out of Pringles.
The tongue-in-cheek approach acknowledges dating frustrations while keeping things playfully absurd.
Fiber Gets the Superhero Treatment
Raisin Bran rebranded Star Trek icon William Shatner as “Will Shit” for a 30-second spot that leaves zero doubt about its digestive health focus. Shatner beams fiber and hurls boxes of Raisin Bran at people like a constipation-fighting superhero.
The irreverent tone represents a significant departure from traditional cereal advertising. It’s certainly memorable, even if bathroom humor isn’t everyone’s preferred breakfast topic.
Workplace Nostalgia Meets Modern Tech
Ramp finance software brought “The Office’s” Brian Baumgartner back into cubicle life. The commercial positions its product as a “force multiplier” capable of creating enough Baumgartner clones to run an entire office.
Fans of the beloved workplace comedy will appreciate seeing Baumgartner return to familiar territory, while the concept cleverly illustrates software efficiency through comedic exaggeration.
AI Anxiety Gets the Horror Treatment
Amazon leaned into widespread concerns about artificial intelligence with a bite-sized horror movie disguised as a commercial. Chris Hemsworth becomes convinced that his wife’s new Alexa device is plotting his murder.
He spins increasingly wild scenarios about the AI’s sinister intentions. The spot walks a fine line between acknowledging legitimate tech anxiety and reassuring viewers that Alexa remains helpful rather than homicidal.
It’s a savvy approach that validates consumer concerns while ultimately positioning Amazon’s technology as benign.
What These Commercials Reveal About Marketing Trends
This year’s Super Bowl advertising landscape reveals several clear patterns. Celebrity power remains crucial, with brands investing heavily in recognizable faces from comedy, film, music, and sports.
Absurdist humor dominates creative approaches, with advertisers betting that memorably weird trumps conventionally appealing. From cryptids to fairy creatures to clones, brands are embracing the bizarre.
Health and wellness themes—particularly protein and digestive health—have firmly established themselves in mainstream advertising. What once might have been niche nutritional concerns now command prime Super Bowl advertising real estate.
Technology anxiety, especially around AI, has become acceptable fodder for major brands to address directly. Rather than avoiding the elephant in the room, companies are tackling consumer concerns head-on through humor.
The 2026 Super Bowl commercials suggest advertisers believe audiences want entertainment that acknowledges cultural conversations—from dating frustrations to AI fears—while maintaining playful, escapist tones. Whether these multimillion-dollar bets pay off in water cooler conversations remains to be seen when the big game airs February 8.