Star Wars fans have something new to celebrate as director Jon Favreau unveils an ambitious merchandise campaign ahead of this summer’s highly anticipated film.
The announcement came during a special event at New York Toy Fair 2026, where Favreau revealed the “Most Wanted” global campaign.
This year-long initiative brings an extensive collection of toys, apparel, collectibles, and accessories inspired by The Mandalorian and Grogu.
But beyond the merchandise reveal, Favreau dropped some intriguing hints about what fans can expect from everyone’s favorite Force-sensitive foundling.
Nostalgia Meets Modern Storytelling
During his presentation, Favreau connected the dots between Star Wars’ legendary toy history and today’s merchandise landscape. He referenced the famous Kenner toy vouchers that became a cultural phenomenon after Star Wars: A New Hope dominated theaters in 1977.
Those vouchers — essentially promises for toys that weren’t ready in time for Christmas — became collector’s items themselves. They represented something profound about how Star Wars captured imaginations across generations.
As a collector of Star Wars toys myself since early childhood, I understand what an important storytelling extension they can be.
Favreau’s personal connection to Star Wars merchandise runs deep, shaping how he approaches the franchise today.
For many fans my age, the toys were how we lived in the Star Wars galaxy between film releases. It’s an honor to continue that tradition with The Mandalorian and Grogu.
The director also teased that longtime collectors should watch carefully when the film releases. Hidden throughout The Mandalorian and Grogu are subtle nods to classic Star Wars toys from decades past.
Grogu’s Evolution Takes Center Stage
When pressed about plot details for the upcoming film, Favreau offered tantalizing information about Grogu’s development since audiences last saw him.
Grogu has leveled up a bit. We saw that he trained with Luke, so he’s got a little Jedi influence. And he’s also an apprentice Mandalorian. So now it’s time for his dad/teacher to bring him on adventures with him.
This revelation confirms what many fans suspected: Grogu’s training with Luke Skywalker wasn’t just a narrative detour. Those lessons will manifest in meaningful ways throughout the film.
The character now walks between two legendary traditions — Jedi and Mandalorian. This dual heritage creates fascinating storytelling possibilities as Din Djarin guides his adopted son through increasingly dangerous situations.
Merchandise Collection Highlights
The “Most Wanted” campaign brings together products from industry-leading manufacturers, each offering unique ways for fans to engage with The Mandalorian and Grogu universe.
Interactive and Animatronic Options
Hasbro’s Action Buddy Grogu pushes technological boundaries with over fifty sounds, movement combinations, and reactions. The plush animatronic balances playability with comfort, featuring a soft body designed for both adventure scenarios and post-playtime cuddles.
Jada Toys enters the fray with remote-controlled AT-AT and AT-RT walkers. The AT-AT stands thirteen inches tall and replicates the iconic mechanical march from classic Star Wars films, complete with synchronized sound effects that transport collectors straight into battle sequences.
Building Sets for Creative Minds
The LEGO Group resurrects Din Djarin’s ship with an all-new Razor Crest building set. This version reflects how the ship appears in the forthcoming film, including minifigures of Mando, Colonel Ward, Zeb Orrelios, an Imperial Remnant Stormtrooper, and naturally, Grogu.
LEGO sets have long served as both entertainment and display pieces. This particular collection allows builders to recreate scenes while adding their own imaginative storylines.
Collectibles and Display Pieces
Funko expands its Pop! Collection with bobbleheads featuring Din Djarin, Grogu, Garazeb Orrelios, and additional characters. Pre-sales begin February 14 on Funko.com and through select retailers.
Moose Toys offers something different with their FANDROP diorama titled “Ice Planet Chase.” This set features dynamic sculpted figures of Din Djarin and Grogu fleeing across a frozen landscape, complete with a collector mini poster print ready for display.
POP MART contributes with their Tiny But Mighty Series, recreating Grogu’s classic on-screen appearances with meticulous detail scaled down to collectible size.
Products for Younger Fans
Kids Preferred recognizes that Star Wars fandom begins early with their baby toy collection. Soft activity toys and an especially snuggly Grogu plush make introducing the franchise to younglings easier than ever.
Mattel updates its 2021 Toy of the Year-winning Grogu plush with a deluxe basic version. The original captured hearts worldwide, and this refreshed take maintains that appeal while incorporating improvements based on fan feedback.
Beyond Toys: Expanding the Universe
Insight Editions rounds out the collection with The Mandalorian Cookbook, extending the franchise beyond traditional merchandise categories. This addition acknowledges how fans want to experience Star Wars through multiple senses and activities.
Cookbooks based on entertainment properties have gained popularity as they offer practical, everyday connections to beloved stories. Preparing meals inspired by galactic adventures creates memorable experiences that transcend passive consumption.
What This Campaign Signals
The scope and diversity of the “Most Wanted” campaign reveals confidence in The Mandalorian and Grogu as a theatrical release. Lucasfilm and Disney clearly believe this film will resonate across demographics, warranting products for collectors, children, families, and casual fans alike.
A year-long merchandise campaign also suggests sustained marketing efforts well beyond the film’s release date. This approach mirrors strategies used for major Star Wars theatrical events rather than streaming series.
Favreau’s emphasis on toys as “storytelling extensions” reflects a sophisticated understanding of how modern franchises function. Merchandise isn’t merely promotional material — it’s how many fans continue engaging with stories between releases, creating their own narratives and keeping enthusiasm alive during gaps in official content.
As pre-orders begin rolling out and the film’s release approaches, the “Most Wanted” campaign positions The Mandalorian and Grogu as a cultural moment rather than just another entry in an established franchise. With Grogu’s enhanced abilities and the promise of new adventures with Din Djarin, both the film and its accompanying merchandise aim to capture imaginations across generations — just like those legendary Kenner vouchers did nearly fifty years ago.