Bad Bunny is set to make history tonight as he takes center stage at Super Bowl 60’s halftime show, marking a monumental moment for Latin music on one of the world’s biggest stages.
The Puerto Rican superstar has transformed from a SoundCloud upstart to a global phenomenon, breaking records and barriers along the way.
His journey to this moment includes Grammy wins, billions of streams, and a fierce commitment to advocating for causes close to his heart.
And while this isn’t his first Super Bowl rodeo—he shared the stage with Shakira and Jennifer Lopez in 2020—tonight, the spotlight belongs entirely to San Benito.
Breaking Records Before Kickoff
In 2025, Bad Bunny shattered expectations by becoming the first Latin artist to reach 100 career Top 100 hits. His Grammy-winning album “Debí Tirar Más Fotos” pushed him into Billboard history books, with all 17 tracks from the project cracking the 100-song mark.
To date, Benito boasts 113 entries on the Billboard Hot 100, with 12 tracks landing in the top 10. Among his most successful releases, 41 have reached the top 40, and his collaboration “I Like It” with Cardi B and J Balvin hit No. 1 in 2018.
His dominance extends beyond English-language charts. Bad Bunny has accumulated a staggering 189 entries on the Hot Latin Songs chart, cementing his status as an unstoppable force in Latin music.
Tour Earnings That Made History
Bad Bunny’s concert empire rivals his chart success. In 2022, his World’s Hottest Tour concerts ranked two, three, and six among the United States’ largest-grossing concerts of all time.
That same year, he closed out with $435 million in total tour grosses—the highest-grossing tours by a Latin artist in history.
His most recent album “Debí Tirar Más Fotos” made history as the first Spanish-language Grammy Album of the Year winner. The project represented an evolution from his early trap and reggaeton roots, incorporating traditional Puerto Rican sounds like bomba, plena, and salsa.
More Than Music: Advocacy Through Platform
As his profile has risen, so has his commitment to social causes. Bad Bunny has consistently used his platform to advocate for issues that matter deeply to him and his community.
He’s been a longtime ally for LGBTQ+ rights and has spoken out forcefully against gender-based violence through performances and public statements.
In 2020, during an appearance on The Tonight Show Starring Jimmy Fallon, he wore a pink blazer, skirt, and t-shirt that read in Spanish: “They killed Alexa, not a man in a skirt.” This was a direct reference to Alexa Negrón Luciano, a homeless transgender woman who was shot and killed in Puerto Rico for using a women’s bathroom.
Bad Bunny constantly addresses Puerto Rico’s colonial status and gentrification driven by U.S. tax laws in his music, videos, and public statements. He’s protested government neglect after Hurricane Maria and recently voiced concerns about immigrants facing ICE raids.
The Business Empire Beyond Beats
Every sports business wants collaboration with Bad Bunny—from WWE to professional athletes worldwide. Triple H, former wrestler and current Chief Content Officer of WWE, sent well wishes before tonight’s performance, posting a clip of Bad Bunny’s iconic wrestling entrance.
Outside wrestling stints, Bad Bunny has been spotted courtside at NBA games, attending the World Series, and now headlining Super Bowl 60.
In 2023, he co-founded Rimas Sports, a sports agency “dedicated to building the next generation of great Latin American athletes.” The agency represents over 45 athletes, including motorsports champion Juan Pablo Montoya, boxer Xander Zayas, and MLB stars Fernando Tatís Jr. and Ronald Acuña Jr.
Rimas Sports expanded into podcasting through a deal with iHeartMedia and plans to sign its first class of professional football players later this month.
Spotify Dominance Like No Other
His 2022 album “Un Verano Sin Ti” became the most-streamed album globally on Spotify in both 2022 and 2023. In February 2026, it achieved another milestone: the first album ever to surpass 20 billion streams, reaching 21.7 billion.
His current album “Debí Tirar Más Fotos” remained at the top of charts for four weeks, with singles “Baile Inolvidable” and “DtMF” maintaining steady presence in the top five on the Billboard Hot 100.
What to Expect From Tonight’s Show
While Benito hasn’t revealed his setlist, educated guesses point toward several likely performances. “DeBÍ TiRAR MáS FOToS”—often abbreviated “DtMF”—is practically guaranteed given its historic Grammy win.
The song translates to “I should have taken more pictures” and evokes powerful nostalgia about appreciating moments before they become memories. Bad Bunny directed a nearly 13-minute short film with the same title, showing a man reminiscing about the past while watching Puerto Rico lose its culture.
Other likely inclusions:
- “Titi Me Preguntó” – a widely recognized hit even casual listeners know
- “EoO” – featuring an energetic intro perfect for stadium atmosphere
- “BAILE INoLVIDABLE” – bringing vibrant salsa vibes to the stage
- “I Like It” – his first No. 1 hit with Cardi B and J Balvin
Fans and celebrities have been sending support all day. Kerry Washington showed off her Bad Bunny jersey, a blue top reading “Here for the Benito Bowl.” Jennifer Lopez and Katy Perry—both Super Bowl halftime show alumni—offered words of encouragement.
The Real Paycheck Surprise
Despite the massive production, halftime performers earn union scale—approximately $1,000 a day. The NFL covers expenses like travel and production, but artists aren’t getting rich from the performance itself.
Why do artists agree? Exposure. Millions of eyes watching translates directly to increased streams and sales. Previous performers like Rihanna saw massive spikes in their catalog following their appearances.
From Miami 2020 to Tonight’s Solo Spotlight
This isn’t Bad Bunny’s first Super Bowl appearance. During Super Bowl 2020 in Miami, Shakira invited him onstage during her set. The two performed “I Like It” before diving into a medley of Shakira’s “Chantaje” and Bad Bunny’s “Callaíta.”
Now, he returns to headline Super Bowl 60—affectionately dubbed “Benito Bowl” by fans.
Award Collection Reflecting Unstoppable Rise
Bad Bunny has accumulated 16 Billboard Music Awards, 54 Billboard Latin Music Awards, and 17 Latin Grammy Awards throughout his career. His last five albums debuted at either No. 1 or No. 2 on the Billboard 200 chart.
As of today, “I Like It” sits at No. 41 on US iTunes after re-entering the Top 50 ahead of tonight’s performance. Benito also holds four songs in the top 25: No. 18 “BAILE INoLVIDABLE,” No. 16 “NUEVAYoL,” No. 15 “Tití Me Preguntó,” and No. 6 “DtMF.”
Tonight represents more than just another performance—it’s validation of Latin music’s power on the world’s biggest stage. Bad Bunny has spent years breaking barriers, challenging norms, and using his voice for meaningful change.
Whether he brings out surprise guests like Cardi B and J Balvin or keeps the spotlight solo, one thing is certain: the Benito Bowl will be unforgettable.