Bad Bunny is about to make history at one of America’s biggest cultural moments, and he’s doing it entirely on his own terms.
The Puerto Rican superstar is set to headline the Super Bowl halftime show this Sunday, performing exclusively in Spanish—a groundbreaking moment that places Latin identity front and center at the nation’s most-watched television event.
Fresh off his Grammy triumph where “Debí Tirar Más Fotos” became the first all-Spanish album to win Album of the Year, Bad Bunny is preparing to reveal more details about his performance Thursday in San Francisco.
But will he keep some surprises under wraps, just like Rihanna did when she revealed her pregnancy during her 2023 halftime performance?
Bad Bunny Breaks Down His Super Bowl Vision
Apple Music’s Zane Lowe and Ebro Darden will interview Bad Bunny at 10 a.m. Pacific time Thursday, offering fans their first glimpse into what the global superstar has planned for Sunday’s show at Levi’s Stadium in Santa Clara.
The interview will stream across Apple Music’s platform and social media channels including YouTube and Facebook, giving millions worldwide access to the conversation.
While pregame media sessions typically unveil some performance details, headliners are notorious for protecting their biggest moments. History shows that some revelations are worth saving for game day itself.
From Grammy Glory to Super Bowl Spotlight
Bad Bunny’s Super Bowl appearance comes at the peak of an extraordinary career trajectory. He’s become one of the world’s most-streamed artists through albums like “Un Verano Sin Ti” and his latest Grammy-winning project.
Just days before his Super Bowl performance, he made history at the Grammy Awards with his all-Spanish album taking home the ceremony’s top honor.
Last year, his historic Puerto Rico residency demonstrated his massive drawing power, attracting more than half a million fans. That same magnetic energy will now reach an estimated 100+ million Super Bowl viewers.
A Multilingual Celebration of Culture
The halftime show isn’t just breaking language barriers—it’s shattering accessibility expectations too.
In another historic first, the performance will feature a multilingual signing program including Puerto Rican Sign Language, led by interpreter Celimar Rivera Cosme.
This groundbreaking inclusion, presented in collaboration with Alexis Kashar of LOVE SIGN and Howard Rosenblum of Deaf Equality, ensures Bad Bunny’s message transcends both spoken language and hearing barriers.
Star-Studded Pregame Lineup
Before Bad Bunny takes center stage, several acclaimed artists will set the tone for Sunday’s matchup between the Seattle Seahawks and New England Patriots.
The pregame roster includes:
- Charlie Puth performing the national anthem
- Brandi Carlile singing “America the Beautiful”
- Coco Jones delivering “Lift Every Voice and Sing”
- Fred Beam signing the national anthem and “Lift Every Voice and Sing” in American Sign Language
- Julian Ortiz signing “America the Beautiful”
Bay Area natives Green Day will also perform a special set celebrating the Super Bowl’s 60th anniversary. Lead singer Billie Joe Armstrong promised the band plans to “Get loud!” for their hometown crowd.
What Makes This Performance Revolutionary
Bad Bunny’s decision to perform entirely in Spanish at the Super Bowl represents more than personal artistic choice—it’s a cultural statement.
For decades, Latin artists have contributed to American music while often feeling pressure to perform in English to reach mainstream audiences. Bad Bunny is flipping that script entirely.
His success proves that authenticity resonates globally. Spanish-language music has exploded in popularity, with Latin artists dominating streaming platforms and festival lineups worldwide.
By bringing his full cultural identity to America’s biggest stage without compromise, Bad Bunny is creating space for future artists to do the same.
The Power of Representation
Representation matters, especially on platforms as massive as the Super Bowl halftime show.
For millions of Spanish-speaking Americans and Latin music fans worldwide, seeing Bad Bunny headline this moment validates their culture and language on mainstream America’s grandest stage.
The multilingual signing program amplifies this inclusive vision, ensuring deaf and hard-of-hearing community members can fully experience both the pregame ceremonies and halftime spectacular.
These aren’t just nice additions—they’re fundamental statements about who deserves to be seen, heard, and celebrated in American culture.
What Thursday’s Interview Could Reveal
While Bad Bunny will likely share some performance insights Thursday, expect him to protect his biggest surprises.
Fans are speculating about potential guest appearances, special visual effects, and whether he’ll perform new music or stick with his biggest hits.
The interview with Zane Lowe and Ebro Darden may touch on his creative process, what this moment means personally, and how he’s preparing for performing to one of the largest television audiences in history.
But if history teaches anything, the most memorable moments happen when the lights go down and the music starts Sunday night.
Bad Bunny isn’t just performing at the Super Bowl—he’s redefining what mainstream American entertainment looks and sounds like, one Spanish lyric at a time.